Nascar wanted to bring the race to their most passionate of fans, no matter where they were, or when they were watching. Working closely with our longtime, San Francisco-based partner, Tractor — and sports entertainment innovators, Sportvision — we developed an Adobe Max award-winning online experience where fans could follow their favourite drivers to watch their every move recreated in full 3d, available online, and anytime.
Better than the real thing
Built with Flash and Unity, Nascar fans could watch a 3d recreation of the current race from any location. Leveraging Sportvision’s pioneering telemetry tracking, even the smallest details of the race from in-car radio to weekly car decals and even driver gas and brake usage was tracked. And with a mere 7s delay, it’s just like being there — minus the deafening sound!
